Privacy Policy

Last updated: February 2026

1. Introduction

StyleSwap ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly, such as when you create an account, make a purchase, or contact us. This may include your name, email address, phone number, payment information, and billing address.

2.2 Photos and Content

When you use our virtual try-on service, we collect and process photos and images you upload. These are used to generate try-on results and improve our AI algorithms.

2.3 Usage Data

We automatically collect information about your interactions with our Service, including IP address, browser type, pages visited, and time spent on pages.

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing, maintaining, and improving our Service
  • Processing transactions and sending related information
  • Sending promotional communications (with your consent)
  • Responding to your inquiries and customer support requests
  • Analyzing usage patterns to improve user experience
  • Detecting and preventing fraudulent transactions
  • Complying with legal obligations

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

5. Data Retention

We retain your personal information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy. You may request deletion of your data at any time by contacting us.

6. Third-Party Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information with service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access your personal information
  • The right to correct inaccurate information
  • The right to request deletion of your information
  • The right to opt-out of marketing communications
  • The right to data portability

8. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our Service. You can control cookie settings through your browser preferences.

9. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

StyleSwap Support Team

Email: [email protected]

Location: Johannesburg, South Africa

This Privacy Policy was last updated on February 6, 2026. We may update this policy from time to time.